The Digital Marketing Skills in Africa Audit 2020 – #DMSAA2020 for short – is an initiative aimed at measuring knowledge gaps across key digital marketing skills in Africa, for purposes of setting up industry benchmarks in the quest to take the continent’s digital marketing game to the next level.
2020 is the inaugural year for #DMSAA2020. It is intended that digital marketing skills audits be conducted annually from here on, taking into account the expected constant changes in the digital marketing sector, driven by ever-developing technologies.