5 Essential Skills Every CMO Needs in 2021

5 Essential Skills Every CMO Needs in 2021

No other executives had to adjust to 2020 quite like CMOs. Plans and messaging campaigns became obsolete only a few weeks into the year. Questions of revenue and regulation prevented businesses from making significant investments into marketing initiatives. For CMOs, realistic goals quickly evolved into complete unknowns.

Considering the context and the challenges ahead, this article is about the top competencies CMOs will need in 2021 .

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