Development, Digital Marketing or Social media, What are the most in-demand tech skills?

Development, Digital Marketing or Social media, What are the most in-demand tech skills?

According to Microsoft, the pandemic will lead to the creation of a staggering 145 million jobs by 2025, with software developers accounting for 65% of those jobs. Heading in the right direction, 800,000 computer programming jobs have been created since March 2020, spanning across the US, UK, Australia, Japan and the EU.

If you’re after a job in digital marketing and have knowledge and expertise in Google Analytics and Adobe Analytics, you’re in luck. From the 1,000 job posts analyzed, ‘knowledge of analytics’ is the most in-demand job skill, with the ability featuring in over a third (37%) of the job posts analyzed – perhaps a skill to hone in on if you’re looking to work in the digital marketing field. This type of expertise can also be used in social media roles. Social media is on the rise, with TikTok increasing to a staggering 100 million active users in 2020.

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