No other executives had to adjust to 2020 quite like CMOs. Plans and messaging campaigns became obsolete only a few weeks into the year. Questions of revenue and regulation prevented businesses from making significant investments into marketing initiatives. For CMOs, realistic goals quickly evolved into complete unknowns.
Considering the context and the challenges ahead, this article is about the top competencies CMOs will need in 2021 .
Innovation is constantly developing, inciting advertisers and business visionaries to jump into ‘Digital Marketing’ to build brand recognition, arrive at their objective market, and eventually drive sales and benefits. Lamentably, not many entrepreneurs or experts have the correct aptitudes important to prevail in the art.
Venturing into your business or starting a business career goes beyond hard work, expertise, and patience; it requires hands-on marketing skills. Yet, the gap between the skills needed by businesses and those offered in the talent marketplace grows every year.
Although 86% of marketers feel they are adequately trained and skilled, nearly all report that they want a new skill in order to advance their careers. The most frequently reported skills are data analytics, performance marketing, social media, and SEO. Sidecar surveyed 146 marketing professionals in the retail industry.
Nearly three quarters (73%) of marketers have moved at least part of their digital marketing in-house over the last year, according to new research. Creative management platform Bannerflow has released the third edition of their “State of In-housing” report which found that amidst the rise of in-housing, 63% of […]
Things They Don’t Tell You is a weekly online column that dives deep into the lives of Prestige 40 Under 40 class of 2020 laureates , where they share little-known stories and offer insights on things that go under-the-radar. This week, we get candid with model Kaigin Yong . […]
The marketing technology (MarTech) space continues to grow at an increasingly rapid pace, with new solutions and providers coming onto the scene on a daily basis.
The recruitment and training of the right set of people skills and capabilities to maximise the outcome (however defined) of the company’s tech stack is proving to be a challenge for most organisations.
With 2020 firmly in the rearview, digital marketers are now looking to adapt to changed consumer behavior and markets – and to level up their skills for 2021. One of the most useful and prevalent traits in digital marketing is that we tend to be curious . We geek […]
According to Microsoft, the pandemic will lead to the creation of a staggering 145 million jobs by 2025, with software developers accounting for 65% of those jobs. Heading in the right direction, 800,000 computer programming jobs have been created since March 2020, spanning across the US, UK, Australia, Japan and the EU.
If you’re after a job in digital marketing and have knowledge and expertise in Google Analytics and Adobe Analytics, you’re in luck. From the 1,000 job posts analyzed, ‘knowledge of analytics’ is the most in-demand job skill, with the ability featuring in over a third (37%) of the job posts analyzed – perhaps a skill to hone in on if you’re looking to work in the digital marketing field. This type of expertise can also be used in social media roles. Social media is on the rise, with TikTok increasing to a staggering 100 million active users in 2020.
What does it mean to have a personal brand, and why is it important? Building a personal brand may be a more significant factor in the advancement of your career goals than you might think. Your personal brand is the entirety of how you present yourself in the world. […]