Marketing skills trends: Rise of in-housing ‘helps businesses through a difficult year’

Marketing skills trends: Rise of in-housing ‘helps businesses through a difficult year’

Nearly three quarters (73%) of marketers have moved at least part of their digital marketing in-house over the last year, according to new research. Creative management platform Bannerflow has released the third edition of their “State of In-housing” report which found that amidst the rise of in-housing, 63% of […]

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Comment | The Search for Marketing Technology Talent

Comment | The Search for Marketing Technology Talent

The marketing technology (MarTech) space continues to grow at an increasingly rapid pace, with new solutions and providers coming onto the scene on a daily basis.

The recruitment and training of the right set of people skills and capabilities to maximise the outcome (however defined) of the company’s tech stack is proving to be a challenge for most organisations.

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Development, Digital Marketing or Social media, What are the most in-demand tech skills?

Development, Digital Marketing or Social media, What are the most in-demand tech skills?

According to Microsoft, the pandemic will lead to the creation of a staggering 145 million jobs by 2025, with software developers accounting for 65% of those jobs. Heading in the right direction, 800,000 computer programming jobs have been created since March 2020, spanning across the US, UK, Australia, Japan and the EU.

If you’re after a job in digital marketing and have knowledge and expertise in Google Analytics and Adobe Analytics, you’re in luck. From the 1,000 job posts analyzed, ‘knowledge of analytics’ is the most in-demand job skill, with the ability featuring in over a third (37%) of the job posts analyzed – perhaps a skill to hone in on if you’re looking to work in the digital marketing field. This type of expertise can also be used in social media roles. Social media is on the rise, with TikTok increasing to a staggering 100 million active users in 2020.

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