SEO is constantly evolving according to data, consumer behavior, and algorithm trends. However, when it comes to women being treated as equals, the industry is much less evolved. SEO is still a male-dominated industry where men outnumber women 2-to-1, according to recent research . That survey found that: Women […]
Conversion rate optimisation (CRO) has played a vital role in the digital marketing space for many years. It has been invaluable in improving acquisition conversion rates. But are marketers aware there is a much bigger opportunity for long term revenue generation through digital experience optimisation (DxO)? It involves not […]
(Image via Tima Miroshnichenko/Pexels) More and more people are turning to e-commerce as a way to generate a bit of much-needed extra revenue, or even start their own businesses. Yet, while the low overhead and easy logistics are a huge advantage, the competition is fierce. That is why digital […]
Digital marketing is the go-to for any business these days, all thanks to the internet becoming an integral part of everyone’s lives. It was true before the pandemic, and it is even truer now as the new normal forces some businesses to switch to e-commerce. As the demand for […]
Last week, we covered Good2bSocial’s content marketing strategy for law firms module, going over how law firms can use thought leadership to align their business goals with those of their clients. Good2bSocial’s Digital Academy includes eight modules that provide legal marketers with essential knowledge of digital marketing concepts. Good2bSocial’s […]
Image: The IAB SA, in partnership with The Red and Yellow Creative School of Business, published The 2021 Digital Skills Gap Report this week A new digital skills gap report has found the biggest problem in South Africa is a lack of employees with data analytics skills, followed by […]
The “Global Digital Marketing Service Market” Research Report is a valuable source of insightful data for business strategists. It provides the Digital Marketing Service industry overview with growth analysis and historical & futuristic cost, revenue, market size, demand and supply data (as applicable). The research analysts provide an elaborate […]
Are you tired of speech therapy, accounting, office work and medical billing— and want to learn more about digital marketing as a career? Sign up for a Special Live Webinar Interview to learn more about a career in Digital Marketing this Sunday Night, March 14th, at 8:30pm EST. Heard […]
No other executives had to adjust to 2020 quite like CMOs. Plans and messaging campaigns became obsolete only a few weeks into the year. Questions of revenue and regulation prevented businesses from making significant investments into marketing initiatives. For CMOs, realistic goals quickly evolved into complete unknowns.
Considering the context and the challenges ahead, this article is about the top competencies CMOs will need in 2021 .
Innovation is constantly developing, inciting advertisers and business visionaries to jump into ‘Digital Marketing’ to build brand recognition, arrive at their objective market, and eventually drive sales and benefits. Lamentably, not many entrepreneurs or experts have the correct aptitudes important to prevail in the art.